CELUX x FRED PERRY.

The day before I left Tokyo, I went by to Celux to check out the new Fred Perry collaboration project they had on sale and display. Apparently, most of the pieces sold immediately. They asked artists and designers such as Duckie Brown, Chatav Ectabit, A Love Movement, Roland Berry and Numero Uno to customize limited edition Fred Perry polos done exclusively for Celux. I asked Levi's to come in and help dress the bottoms of the displays so they weren't pantless. That would have been odd.


Oddly enough, Gatorade sponsored this event to keep in mind the thought of "athletics" and the tennis tradition. Did you know that Gatorade in America did NOT pass FDA Safety Guidelines in Japan? They had to bottle their own version which tastes much better ours.




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