TAG.

It's a project that's gone over 6 months in the making. But it's finally a wrap!
Behold: Puma's THE AFRICAN GAME. A mammoth book photographed by Andrew Dosunmu, edited by Knox Robinson and Art Directed by yours truly, Staple Design. This isn't a marketing campaign, or a World Cup soccer push. It's a book about LIFE. African Life. And what football means to the entire continent. Pick it up when you get a chance. It'll be out soon on Powerhouse Books.





Speaking of some amazing photography, many people don't notice that when a really great ad is engrained in your mind, it's usually the photographer that was responsible for that. Michael Wong is one of the best in the biz. He has shot so much for Nike, he might as well have a Swoosh on his business card. One of his hallmarks was the first Nike Battlegrounds campaign a few years back. We've been working together for over 6 years now. Nice of him to drop by today.



Also, making a fabulous appearance was Riko (RJ267) and Joy Yoon (Food Critic / Activist). Dressed to kill and about to go hit up some 4 star restaurant. Food snobs...I had an overcooked leather steak for dinner. Oh well...I'm looking forward to the food situation as I head to Japan tomorrow. Uni, Spicy Snacks and Limited Edition Kit Kats, here I come!