NEWSTODAY.
It's funny how the fashion world operates. On the one hand; I am reading on websites about the launch of Staple's Spring 2007 collection dropping at stores. (Like here, here, here and here.) On the other hand, I just spent an afternoon at a 25+ year old printing facility putting the final touches on our Fall/Winter 2007 catalog. Its a little bit sad (as fashion always is) that I never really get to fully sit back and enjoy a collection. I put in due diligence on the creation of a line, and then before it even hits stores, I should be finishing up the following season.
Anyway, this is one of the joys of my job and one of the things I find most inspiring. I love watching craftsmen do their job. They take such pride and skill in it. Its what I strive for in my work. I don't normally like to drop info early, but I will say that the Fall/Winter 2007 will be in the form of a newspaper—a dying breed in the world of editorial and print design. But nevertheless, an artform that will never completely disappear. The machines that make these papers are unimaginably enormous. Its like stepping on a battleship. You can literally walk inside, under, around and on top of these monsters. When the catalog was printing, and as I was standing under the machine, I literally felt like it was being created all around me. Like I was inside the belly of a beast. Kudos to these fellas for taking the time to print my measly little catalog when they should be creating "All The News That's Fit to Print."

3 Comments:
how's the meal plan going?
Here you go, video, pictures, coverage
http://asupremenewyorkthing.com/2007/04/07/graniph-event-reed-space-040607-pictures-included/
these are all aesthetics fueling passion. at times they may seem completely ridiculous and they literally may be. but this is all part of a process , gotta love it...props on the inqmnd feature as well as bkrw
Post a Comment
Links to this post:
Create a Link
<< Home