WHOREPRESENTS?

When it comes to athletes and Hollywood celebrities, the only possible way into their life is A) be a hot bimbo groupie or B) find out who represents them. People are starting to say that designers are the new athletes...and judging by some of the deals being inked with the likes of Starck, Newson, Murakami, et al, I would say that sounds about right. As designers, we're supposed to just design, create and innovate. Just like athletes are supposed to workout, train and improve their skills. We shouldn't be wasting our time negotiating deals, reading contracts and marketing our skills to others. ENTER: DMA. Designers Management Agency. A company that recognizes this potential and has successfully tapped into it. Jeff Zimmerman, Marc Beckman and Sam Sohaili are definitely onto something here. These guys make the deals happen that people buzz about and the cool part is that they prefer to stay behind closed curtains. Hey, puppet strings don't move by themselves.