FOLLOW THY STOMACH.
The last week was filled with culinary extremes. And some excellent table mates as well.
A few months ago, I was asked to go out to LA to speak at the IMPRINT design conference. The person who organized that entire event was Julia Huang, President and CEO of InterTrend, an advertising agency in Cali. Julia, her coworker/writer Anne who lives in NYC and myself all went to Masa in the new-ish Columbus Circle/Time Warner Center. You must go for the Omakase (chef tasting menu) and its journey of the taste buds. Our sushi chef was Nick...who did an excellent job as our guide. This place isn't for the faint of heart. Prices for Masa can easily be as much $1000 per head. One reason? Check out the block of salt in the lower right photo. That is Himalayan Salt..anywhere between 1-3 MILLION YEARS OLD. By far the oldest thing I have ever put into my mouth. Insane...
The following day, the same crew got together for lunch at ELEVEN MADISON and this time we were graced by the presence of Kenya Hara—Chief Executive Designer for MUJI and his assistant Kaoru. For those of you not familiar with MUJI, its a Japanese deartment store that sells everything from socks and underwear, to food, to stationary supplies, to home furniture to fully assembled houses! All with the same simple design principal of no branding. The name literally means, "no brand". Hara-san was in town to celebrate his new book DESIGNING DESIGN and also celebrate MUJI's first US Flagship store in Soho, NYC.
A reminder that not all good food has to be discovered in high-end establishments...Excellent food can also be found in cool casual settings. One of my favorites is David Chang's Momofuku Noodle Bar. He just recently moved into a new larger location and he can seat a considerable more amount of people. You can't go wrong with anything on the menu, plus the crowd and atmosphere are dope.
2 Fishies: White Leather Coin Case by Bottega Veneta. Mango desert by Eleven Madison. What can I say? I'm a Pisces.

1 Comments:
Hi Jeff,
I'm writing from Corduroy Magazine, a quarterly arts magazined based out of New York. We profile people who we believe our visionaries in the fields of art, music, film and design. We were really interested in profiling you for our upcoming issue, so please email me at peter@corduroymag.com I look forward to hearing from you!
cheers,
Peter
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