GEORGE LOIS.
エディトリアルデザインにはとても魅了されます。僕は書面が大好きです。数年に1回は、「Print(印刷物)is dead」という人がいるけど、今なおあるので不滅であることを証明してますよね。先駆者のひとりで僕のヒーロー:George Lois。最近僕は彼の回顧展をMOMAに見に行きました。こじんまりとしていたけれど、行く価値は絶対あります。こんな表紙を出す度胸のある雑誌は本当に、本当に、本当に少なくなりました。残念です。。。
Sonny Liston x Andy Warhol Commercial. (Liston looks utterly confused.)
Sonny Liston x Andy Warholのコマーシャル。(Liston氏のとっても困惑している表情。)
Remember these Reebok ads? "Pump Up and Air Out."
(Oh, where for art thou, Michael Chang?)
Reebokの広告を覚えていますか?「Pump Up and Air Out.」
(Michael Changさん、今あなたは何処へ?)
Ever wonder what idiot thought of "I Want My MTV!"? Now you know...
"I Want My MTV!"の広告を考えた人が誰なのか思ったことがありますか?もうお分かりですよね。。。
George Lois: A Giant of Advertising and Design. George Lois:広告とデザインの巨人。

4 Comments:
don't mean to burst your bubble when quoting shakespeare, but when you say "where for art thou, Michael Chang?" I hope you mean to ask "Why are you Michael Chang" as would be the translation to modern english
Michael Chang lives in South Orange County, CA. I've seen him at a Sundobu restaurant wearing his own "Chang" branded Nikes which were pretty sweet old school tennis shoes.
sportcenter mentioned he tried to qualify for the u.s. open that's currently being played in san diego.
It's crazy to see some of the cover's he did because they were done before the advent of desktop publishing software like quark or InDesign, or better yet software like Photoshop. This is the kind of work that shows that technology is just a tool that designers use and that great design is an aesthetic that needs to be reached with functional and creative problem solving.
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